We didn't really call it that it just happened! XLR8R magazine kinda contributed to the name by bunging it on their front cover in 2002 with a picture of Horsepower and so the name stuck.

I guess here at Ammunition we just think of it as the most progressive and deep strand of our labels. We really into always keeping the sounds kinda urban but also trying to push the envelope a bit further with the material we promote and sign. We hope you enjoy the label and our site and that you'll pass any comments on to us.

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